The language learning app Duolingo has gained over 300 million downloads. Their logo and mascot, Duo (the green owl), has been thrown around the internet as a meme, but the app is a real learning experience.
You have over 36 languages to choose from, a lot more than the competition, and over 30 million active users. And the best part is, unlike its competitors, the app is completely free if you choose it so. Venture capitalists have bumped it with million, and now it is valued at $700 million.
Created 7 years ago by MacArthur’s Luis von Ahn, the app has picked up users such as Bill Gates to refugees in Turkey. Ahn finds incomparable accomplishment in the fact that the richest people are using the same app as the lowest on the economic scale.
With over 2 billion people involved in learning a foreign language, online language learning is projected to grow to $8.7 billion by 2025.
Ahn has also made CAPTCHA and other inventions, which he’s sold to Google (earning him millions).
The company isn’t profitable yet, but Von Ahn expects a positive 2020, with an IPO in 2021. The techy believes that the opportunity cost of the free nature of the app is equivalent to the busted marketing campaigns of its rivals. Ahn is also proud of the people’s retention, believing that it rivals digital games.
Duolingo’s aim is to allow its users to reach an advanced beginner or the shores of the intermediate stage as it still lacks the proper grammar rulings and interactive nature of personal classes. Though, it’s a great app to stimulate the mind for a good 10 to 20 minutes, allowing the user to learn a few basic French or Spanish phrases.
The app is expected to be one of the Next Billion-Dollar Startups on Forbes’ list, so do give it a go!Other apps to try would be Stories By Gus On The Go. In this app, your children can tie games and lessons to classical stories such as Goldilocks and the Three Bears or The Three Little Pigs to learn with the added benefit of storytelling.
The app Little Pim allows for the integration of learning videos that help with the fundamentals of language. It also tracks your child’s progress.
Rosetta Stone Kids is another app that has a plethora of tools to help your child with sounds, upper and lower cases, vocabulary, and pronunciation.